Why newspapers have lost their usefulness to advertisers and value to their...
A few friends on Facebook (a walled garden- a wasteful place to have meaningful discussions) had a discussion about the end of newspapers. Most of them had been in the business or still are. There were...
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The Pitch, episode 6 review: did we solve the right problem?
Uh, what's the J stand for? JDRF is another string of initials- it’s not even an acronym, since the “Juvenile” part of Juvenile Diabetes Research Foundation is no longer even medically relevant. The...
View ArticleThe Pitch: Episode 7, C. Wonder: Digo vs Womankind predictions
In this episode of The Pitch we have a women’s fashion retailer based in NYC as the client: C. Wonder is a shopping destination that transports women into a world of luxury and surprises. Created to...
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The Pitch, Episode 7 WomanK!nd vs DIGO for C. Wonder review
This is as close as it gets What was billed as the battle of the sexes made for the most interesting, best balanced show so far. For the first time the AMC poll on “who should have won” numbers were...
View Article“The Pitch” review: Marriott Autograph Collection, Bandujo vs Jones Advertising
For this discussion of the season finale (and maybe the final show, since the ratings were horrible) we invited one of our friends to sit in. Larry C. Price is a 2x Pulitzer Prize winning photographer...
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The JC Penney rebranding strategy of “Fair and Square Pricing”
There is a difference between selling Apple products and clothes. Ron Johnson, formerly Apple’s retail chief and the new CEO of JC Penney is finding that out quickly. Critics of his move from constant...
View ArticleFacebook’s value isn’t as an ad platform
Facebook stock is being hammered. Wall Street and even Facebook itself, doesn’t understand the value of the business. It’s not an ad platform- it’s a social site, a private party. When advertisers stop...
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Subtracting value: learn from Apple #FAIL with maps in iOS6
Apple is famously and profitably successful because of their attention to design detail and simplicity and consistency of their user interface. And while they’ve made more than a few mistakes along the...
View ArticleThe challenges of challenger brands
We were invited to a pitch today. The potential client has grown quickly and out grown the agency they had. This is always an unfortunate situation, but, it’s always better to refocus early, before...
View ArticleNew ad supported services for targeted markets
An advertisers life was much easier when there were only 3 tv networks. Reaching everyone in the country wasn’t too difficult. Now, we know that even presidential campaigns need to spend billions to...
View ArticleSalon Ventures
Salon Ventures is not a traditional salon. They have a contemporary business model that allows their professionals to set their own prices, make their own hours, and be their own boss. In this video,...
View ArticleSignature Confections
There are candy stores and there are jewelry stores. Signature Confections is somewhere between the two. They make high-end, unique, and delicious chocolate that almost looks too good to eat… almost....
View ArticleIn the future stores will know what you want before you enter
As Google continues it’s march into personalization of search results, before long, online commerce sites will be paying for access to your social graph to predict what items show up on your landing...
View ArticleSelf limiting your brand is a mistake
When it comes to branding, naming your company after your location isn’t a great idea. We watched a hair salon move four times from it’s original eponymous address 23 Second Street and the local...
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The Pitch Season 2- and why we won’t waste time on it
We had high hopes for the AMC series “The Pitch” when it debuted last year. We thought we’d try our hand at a little social media leverage by previewing each episode- with predictions, analyze the...
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